Distributed hotel locations merge with ASA HOTEL to form a common strategic unit. Depending on the strategic orientation and management of the operations, there are various options for multi-property management in ASA HOTEL:
In this configuration, the hotels are managed as independent properties. However, in ASA HOTEL, users can switch from one property to another based on their respective user permissions. Interfaces—for example, to online portals—are set up separately and managed independently for each property. However, all properties use a central guest database. A shared guest database offers the hotel group various advantages:
- Enhanced Guest Experience: By sharing guest data, the hotel group can gain a better understanding of its guests’ needs and preferences.
- Effective Marketing: A shared guest database allows you to run targeted marketing campaigns to reach specific guest groups.
- Greater Efficiency: A shared guest database simplifies your employees' work. For example, check-ins can be processed more quickly because the guest information is already available.
- Cost savings: Combining marketing and sales campaigns results in cost savings, such as on postage.
If the properties are closely linked, ASA HOTEL allows you to work with a single, shared room plan across all properties. This means that all rooms across all properties are visible in a single room plan. Analyses, key metrics, and reports can be generated for individual properties or for all properties collectively. This option provides even closer integration among the individual properties. Interfaces can be used either collectively or separately. Using a shared room plan offers many advantages:
- Improved Capacity Utilization: By sharing a room plan, capacity can be utilized more effectively and booking gaps can be filled across operations.
- Overall View: A consolidated room plan provides a quick overview across all properties, for both the front office and hotel management. Reservations for all properties can be managed centrally, and analyses and key metrics can be generated and evaluated on a per-property basis as well as across all properties.
