ASA HOTEL is more
than just software
We’re a diverse group of creative minds—experienced developers, young tech talents, as well as product owners, data whizzes, and hotel management all-rounders. Our cups are always filled with coffee, and we’re brimming with creative ideas and a drive to get things done.
What ASA
Stands For
Mission
With innovative software solutions, we aim to automate processes in lodging establishments, simplify daily operations, and—by connecting all relevant systems—serve as the central control hub for the business.
Vision
Taking the lead in shaping the future of tourism.
Values
We treat each other as equals, with respect and reliability. We value different perspectives and opinions, which help us understand an issue from all angles. We also place great importance on friendly, long-term relationships with our partners and customers. We look to the future with optimism.
Philosophy
We are committed to goal-oriented and practical teamwork, with a determination to deliver outstanding quality and to continuously improve ourselves and our software solutions.
The team behind the hotel software
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Milestones in the
ASA history
ASA was founded in 1989 and has focused on developing hotel software from the very beginning. In 2000, we made the switch from DOS to Java, and in 2023, we proudly unveiled ASA HOTEL with a new, cloud- and web-enabled interface. In 2024, we launched ASA Pay, expanded our partner network, and grew our team. But this is just the beginning: The generational transition has already taken place, and we are striving for long-term, organic, and healthy growth. We deliver on our promises.
1989
- ASA was founded by Gerhard Spitaler and Stephan Perktold.
- First version of ASA HOTEL (DOS) is released
- First installation of ASA Hotel at the Hotel Seeleiten and the Gartenhotel Moser in Eppan
2004
Presentation and Initial Installation of the SPA and Wellness Manager
2013
Automated price synchronization from ASA HOTEL to booking portals
2015
Presentation of the “Housekeeper Manager”
2017
- Expansion of the ASA Team - New Generation
- ASA HOTEL: New Corporate Design, New Website, and Facebook Page
2021
- Expansion of the ASA Team
- Market Development: Switzerland
- Presentation of the Check-In Manager
2023
- Redesign of the ASA HOTEL Software
- Software optimizations based on decades of experience