ASA HOTEL of DEHOGA Bavaria
We are delighted to be a competence partner of DEHOGA Bavaria again this year. The renewed partnership confirms the trust placed in our many years of experience in the field of hotel software and digitalization. Together with DEHOGA Bavaria, we want to continue supporting hotels and restaurants in optimizing their workflows and making the most of the opportunities offered by digitalization.

This year, ASA is once again the official competence partner of the Bavarian Hotel and Restaurant Association DEHOGA Bayern. This continues the successful collaboration that has been in place since 2023, supporting hotels and restaurants in Bavaria with the digitalization and optimization of their operational processes.
As part of the partner program, ASA supports the approximately 12,000 member businesses of DEHOGA Bavaria with its expertise. The aim of the collaboration is to support hoteliers and hosts in navigating the opportunities and challenges of digitalization—from optimized workflows and intelligent pricing to improved guest processes throughout the entire customer journey.
By continuing the partnership, ASA is underscoring its commitment to the industry and its aim to support accommodation providers on their path to success with innovative, practical solutions.
DEHOGA Bayern (Bavarian Hotel and Restaurant Association) is the business and industry association for the hotel and restaurant sector in the Free State of Bavaria. It represents the interests of around 12,000 member businesses in dealings with politicians, administrators, the media, and the public, and is committed to ensuring favorable economic conditions for the industry. The association also supports its members with advice, industry information, training, and various services and benefits.