ITB in Berlin 2026
Experience ASA HOTEL at the ITB in Berlin
Visit our ASA experts from March 3 to 5, 2026, at the ITB in Berlin.
Interested visitors will have the opportunity to experience the new features and "coming soon" functions live and receive personal advice. Our ASA experts look forward to welcoming you at the trade fair in Berlin, Hall 7.1c, Booth 106 .
Here you can find more information about ITB.
Targeted and personalized: solutions through exchange
ASA HOTEL customized software solutions that help hotel businesses streamline their operations. The software integrates all essential processes such as reservations, guest management, check-in, and billing, which increases operational efficiency and simplifies workflows. It also enables personalized communication with guests, promotes customer loyalty, and improves guest satisfaction. Powerful business intelligence tools provide hotel operators with valuable insights into key performance indicators, enabling them to continuously optimize their operational strategies. The flexible, cloud-based solutions can be easily integrated into existing systems, offering a tailor-made solution for hotels of all sizes. ASA HOTEL that hotels can efficiently meet their current needs while remaining future-proof.
About ITB 2026
ITB Berlin 2026 is the 60th edition of the international tourism trade show, which will take place from March 3 to 5, 2026, at the Berlin Exhibition Grounds. It is considered one of the world's most important trade fairs for the travel and tourism industry and is primarily aimed at trade visitors from the international tourism industry. Similar to previous years, around 100,000 trade visitors from more than 180 countries are expected to attend in 2026, with around 5,800 exhibitors from around 170 countries presenting their products and services. In addition to the exhibition area with exhibition stands, the event offers an extensive supporting program of lectures and discussion forums covering current trends, challenges, and innovations in the tourism sector.