Performance Report
Every pilot needs reliable instruments in the cockpit that show how fast and how high the aircraft is flying, which direction it’s heading, how much fuel is left in the tank, and much more. This is the only way to safely reach the destination airport. In the same way, hotel management also needs key metrics and reports.
They are designed to clearly illustrate hotel operations and help manage the business successfully and work toward corporate goals. ASA HOTEL offers a wide range of pickup and pickdown analyses. Another tip for staying on top of things is the Performance Report, which is automatically emailed to hotel management every day. This report helps decision-makers keep track of the hotel’s booking and revenue status, as well as its key performance indicators.
What are "pickup" and "pickdown"?
The pickup rate is a key metric that has become increasingly important for the hotel industry in recent years. This metric indicates future booking trends for a defined time period and provides answers to questions such as the following:
How many new reservations have been generated in the last two weeks, and what revenue can be expected from these reservations? When are most reservations made for a specific time period?
Using the pickup, it is therefore possible to determine whether a particular period saw a high or low volume of bookings and whether certain marketing measures resulted in new reservations.
The pickdown is a metric that reflects cancellation patterns. For example, the pickdown in the hotel industry was higher in February 2021 due to cancellations related to the COVID-19 pandemic.
In ASA HOTEL, it takes just a few clicks to create your own customized report for your hotel. Simply enable the pickup option under the revenue or room-night reports and enter the desired time period.
For examples of pickup/drop-off and the procedures to follow at ASA HOTEL, please see the document HERE.
The Performance Report
The Performance Report was developed to provide hotel management with a daily email overview of the booking and revenue situation, including a year-over-year comparison. An email with the Performance Report attached is automatically sent to the specified address. However, it is also possible to generate the report manually under Reports/Revenue Analyses/Performance Report. To do so, simply enter a date (e.g., today’s date), enable the year-over-year comparison, and generate the report. Since this report dynamically aggregates a large number of data sources, it may take a few seconds or minutes to generate.
The report displays the following areas:
- Occupancy data (for the previous day, today, tomorrow, and the day after tomorrow)
- Booking Trends (Pickup and Utilization Metrics Compared to the Previous Year—Day, Month, Year)
- Revenue Metrics (with year-over-year comparison—day, month, year)
- New Performance Comparisons
You can find an example of a performance report HERE.
If you have any further questions, please feel free to contact our ASA experts