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Our Roots

Born in South Tyrol

ASA HOTEL founded in the heart of South Tyrol—a region that, like few others, is synonymous with excellent wellness hotels, vacation resorts, and high-quality hospitality.

Grown in a challenging environment

In environments where guests expect the highest quality and businesses manage complex operations on a daily basis, ASA has matured and become the market leader.

Expansion into the DACH markets

Continuously developed from South Tyrol—particularly in Germany, Austria, and Switzerland.

Today: The Ideal System for Vacation Hotels

For hosts who value deep system integration, professional guest care, and the highest quality of service.

ASA hotel

Everything for Vacation & Wellness Hotels

... and many more features

ASA hotel

A networked system

In wellness and vacation hotels, many different areas come together at the same time: point-of-sale systems in the restaurant, guest apps, spa and wellness offerings, housekeeping, heating and building systems, electric vehicle charging stations, bookable tennis courts, and much more. To ensure that operations run smoothly, a centralized solution is needed that brings all information and data together.

ASA HOTEL therefore ASA HOTEL itself not just as traditional hotel software, but as a control center for all aspects of operations management. All key systems and workflows are consolidated within the PMS, allowing teams to maintain a clear overview at all times and manage processes efficiently.

Click here to visit the ASA Marketplace.

Brings together what belongs together.

ASA hotel

Personalized Guest Service

Vacation hotels thrive on personal experiences, extended stays, and guests who love to come back. Unlike short business trips, guests often spend several days at the hotel, take advantage of various amenities, and build a stronger connection with the hotel and its staff. That is precisely why personalized service is a key factor in success.

If you know your guests, you can tailor their stay more effectively. Preferences, special requests, previous stays, or recurring habits all provide valuable information for the service team. Whether it’s a preferred room, dietary requests, spa treatments, a birthday, an anniversary, or frequent guest status—the more readily this information is available, the more personalized the service can be.

This is how genuine hospitality is created—the kind you can really feel: a warm welcome, tailored offerings, small gestures at just the right moment, and service that feels personalized rather than standardized. With ASA HOTEL , personalized guest care ASA HOTEL easy to plan and implement—all the important information is centralized in one place.

"Thanks to the centralized profile, we know which pillow the guest prefers as soon as the reservation is made."

ASA hotel

Flexible Rate and Flat-Rate Structure

Vacation hotels rarely use simple, standard rates. Stays often last several days and vary depending on the season, target audience, meal plan, room category, and additional services booked. In addition, there are weekly deals, wellness packages, family packages, benefits for regular guests, New Year’s Eve specials, and special offers for specific occasions such as honeymoons.

ASA HOTEL a highly flexible structure for mapping your rates. Packages can be customized—for example, to include accommodations, half-board, spa treatments, children’s specials, admission fees, or other additional offerings. The integrated revenue management system helps you dynamically adjust prices based on occupancy, thereby sustainably optimizing your revenue per available room (RevPAR).

ASA hotel

A Must-Have: The Spa Manager

Efficient scheduling of appointments, therapists, and rooms is at the heart of every wellness hotel. With ASA HOTEL ’s Spa and Wellness Manager, ASA HOTEL easily manage treatments, packages, rooms, and staff.

Spa appointments—whether confirmed or tentative—can be booked right at the front desk, for example, for individual treatments or complete wellness packages. The spa department then handles the detailed planning, such as assigning staff, treatment rooms, or rest periods. All information is available to the departments in real time and can be seamlessly integrated into other processes, such as room billing or billing for day guests.

A must-have for every wellness hotel.

ASA hotel

Professional Voucher Management

Gift certificates are an attractive tool for hotels to generate added value—not least because experience shows that a portion of the gift certificates sold are either not redeemed at all or only partially redeemed. This makes professional gift certificate management all the more important, as it reliably tracks sales, partial redemptions, full redemptions, cancellations, and tax treatment.

With ASA HOTEL ’s Voucher Manager, vouchers ASA HOTEL be fully managed and integrated into operational workflows. From issuance and sale to (partial) redemption or cancellation, every step is tracked directly within the system; single-purpose and multi-purpose vouchers are handled and managed separately.

Clear, organized lists provide a constant overview of incoming and outgoing vouchers, and hotel groups can centrally manage group vouchers. Through integration with external voucher systems, vouchers sold online are automatically imported and incorporated directly into workflows.

ASA hotel

Dashboards & Key Metrics

In vacation and wellness hotels, a vast amount of information from various areas is generated every day. With ASA HOTEL ’s dashboards, this data ASA HOTEL presented clearly and is available exactly where it’s needed.

As soon as they log in, authorized employees get a clear overview of all relevant metrics: annual revenue, pickups, occupancy, check-ins and check-outs, tasks, and much more. ASA Reports provide real-time insights into your most important KPIs, such as ADR, RevPAR, and spa occupancy—and present them in tabular form so they can be easily processed further, for example in Excel.

Make strategic decisions based on facts, not gut feelings.

ASA hotel

The Communications Manager

Especially at vacation hotels, the front desk receives numerous daily inquiries regarding special requests, specific offers, and reservations. Keep track of all inquiries and offers with the innovative board view.

The Communication Manager organizes your workflow, sends reminders about pending responses, and ensures that no booking opportunity is missed. When used in conjunction with automated communication, many steps can be automated: reminders about open offers or automatic reservation confirmations are sent at the right time without requiring manual intervention from the front desk.

Efficiency that shows in the conversion rate.

Voices of the
ASACommunity

References

"With ASA HOTEL , we found a flexible PMS that allows us and our employees to meet the high demands of the international hotel industry."

Teresa Unterthiner & Stefan Hinteregger, Forestis

"We made the right decision back in 1990. The success of my business is also related to ASA HOTEL ."

Heinrich Dorfer, Quellenhof

ASA is a very versatile hotel program. Changes in the daily hotel operations which also affect the hotel program are quickly and competently implemented & changed in the system. The system makes our daily work much easier.

Thomas Hettegger, Hotel Edelweiss