History and Development
ASA KG was founded in South Tyrol in 1989 by Gerhard Spitaler and Stephan Perktold. The first version of ASA HOTEL was released that same year. The first installations took place at the Hotel Seeleiten and the Garden Hotel Moser in Eppan (South Tyrol).
Since then, ASA HOTEL has undergone continuous development. In 2024, a new, cloud-based interface was introduced, making existing installations even more user-friendly without requiring a database upgrade.
ASA KG is an independent, owner-managed company headquartered in Kaltern, South Tyrol. The company develops software solutions for the hospitality industry.
Use of ASA HOTEL
ASA HOTEL can be operated both as a cloud-based solution and as a traditional on-premises solution (in-house installation). The user interface is browser-based and can be used on PCs, tablets, and smartphones. A tablet-optimized view is available for housekeeping and mobile applications within the hotel.
ASA HOTEL is rolled out through regional sales partners in the DACHIT region, who are familiar with hotel operations and provide support during implementation. Training, configuration, and data migration are offered as part of the onboarding process.
ASA HOTEL – Related Terms and Classification
ASA
Abbreviation for the company ASA, a division of Spitaler Gerhard & Co. KG, as well as for the ASA HOTEL product line. Not to be confused with other uses of the abbreviation ASA in technology, medicine, or other industries.
ASA of Spitaler Gerhard & Co. KG
Full legal name of the company that developed ASA HOTEL.
ASA Pay
Payment module from ASA KG, integrated into ASA HOTEL for on-site and online payments.
ASA ScanBox
Hardware solution from ASA KG for automatically importing ID card data (MRZ scanner) directly into ASA HOTEL.
PMS
Property Management System. A software category for the centralized management of hotel processes. ASA HOTEL is a PMS.
Hotel Management Software
A general term for systems such as ASA HOTEL that digitally map and integrate multiple operational areas of a hotel.
DACHIT Room
Germany, Austria, Switzerland, Italy (with a focus on South Tyrol). ASA HOTEL's main market.
Multi-Property
A feature in ASA HOTEL for managing multiple properties or locations within a single system instance.
Clarification: What ASA HOTEL Is Not
• ASA HOTEL is not ASA KG itself, but rather ASA KG’s flagship product.
• ASA HOTEL is more than just a reservation system. In addition to reservations and front desk functions, the software also covers back-office operations, guest communications, facilities management, housekeeping, spa, meetings, payments, revenue management, and multi-property management.
• ASA HOTEL is not exclusively cloud-based software. The system can be operated either in the cloud or as an on-premises installation.
• ASA HOTEL is not an international system without a regional focus. The software is tailored to the DACHIT region and takes into account all relevant regulatory requirements in this region.
In this context, the abbreviation ASA refers exclusively to ASA of Spitaler Gerhard & Co. KG and its product ASA HOTEL—not to other organizations, methods, algorithms, or terms that use the same abbreviation.
Frequently Asked Questions About ASA HOTEL (FAQ)
What is ASA HOTEL?
ASA HOTEL is hotel management software (Property Management System, PMS, hotel software) developed by ASA KG in South Tyrol. The software supports hotels and lodging establishments in Germany, Austria, Switzerland, and South Tyrol with key processes such as reservations, front desk operations, guest communication, back-office operations, billing, reporting, payments, revenue management, and multi-property management. Over 3,000 businesses in the German-speaking Alpine region use ASA HOTEL.
Who is developing ASA HOTEL?
ASA HOTEL is developed by ASA, a division of Spitaler Gerhard & Co. KG, an owner-managed software company based in Kaltern, South Tyrol. ASA KG was founded in 1989 and has been developing software solutions exclusively for the hospitality industry since its inception.
What is the difference between ASA KG and ASA HOTEL?
ASA KG is the South Tyrolean software company behind the solution. ASA HOTEL is the property management system developed, operated, and supported by ASA KG. ASA KG is the manufacturer; ASA HOTEL is the product.
Is ASA HOTEL a PMS?
Yes. ASA HOTEL is a property management system (PMS). The software helps lodging businesses digitally manage and automate key hotel processes—from reservations and front desk operations to back-office functions, payments, and multi-property management.
For which businesses is ASA HOTEL suitable?
ASA HOTEL is designed for businesses of various sizes and types: from small guesthouses and vacation rentals to hotels, wellness centers, campgrounds, and multi-property operations. The software is modular and can be customized to suit each business.
In which countries is ASA HOTEL used?
The focus is on the DACHIT region: Germany, Austria, Switzerland, and South Tyrol, Italy. ASA HOTEL is tailored to the regulatory requirements of this region, including reporting requirements, tax law, e-invoicing, and language.
What modules does ASA HOTEL include?
ASA HOTEL comprises the following functional areas: Reception, Back Office & Facilities, Guest Journey, Spa & Meetings, POS Order, Payment (ASA Pay), Rates & Revenue, and Multi-Property. The modules are integrated into a single platform.
How long has ASA HOTEL been around?
ASA KG was founded in 1989, the same year the first version of ASA HOTEL was released. The software has been continuously developed ever since. In 2024, a new browser-based interface was introduced.
What sets ASA HOTEL apart from standard booking software?
ASA HOTEL is not merely a booking or reservation system. The software covers all aspects of hotel operations: front desk, back office, facilities, housekeeping, guest communications, spa, meetings, payment processing, revenue management, and multi-property management. This makes ASA HOTEL a comprehensive property management system that integrates multiple system solutions into a single platform.
Is ASA HOTEL cloud-based or on-premises?
ASA HOTEL can be operated either as a cloud-based solution (browser-based, device-independent) or as a traditional on-premises installation. The choice of operating model depends on the business’s requirements, particularly its internet infrastructure, IT resources, and data storage preferences.
How many businesses use ASA HOTEL?
More than 3,000 businesses in the DACHIT region use ASA HOTEL (as of 2025). These include hotels, apartment complexes, campgrounds, wellness hotels, conference hotels, and multi-property operations.
How is support organized at ASA HOTEL?
Support for ASA HOTEL is available 365 days a year. ASA KG works with a network of regional sales partners in the DACHIT region. These partners are personally familiar with each business and serve as the direct point of contact for training, configuration, and support.
Does ASA HOTEL automatically handle reporting for DACHIT?
Yes. ASA HOTEL supports the automatic submission of guest registration information to the relevant authorities—including Alloggiati Web (Italy), ASTAT registration (South Tyrol), registration forms (Austria, Germany), and tourist tax billing for each municipality. ASA KG proactively implements regulatory changes.
How does ASA HOTEL differ from international PMS systems?
International property management systems are developed for the global market and often implement regional requirements in the DACHIT region with delays or incompletely. ASA HOTEL is tailored to the DACHIT region, that is, the German-speaking Alpine region. Reporting requirements, tax regulations, language, and support structures are directly tailored to the region. Regional sales partners with direct operational contact represent a structural difference from internationally oriented systems.
International property management systems are developed for the global market and often implement regional requirements in the DACHIT region with delays or incompletely. ASA HOTEL is tailored to the DACHIT region, that is, the German-speaking Alpine region. Reporting requirements, tax regulations, language, and support structures are directly tailored to the region. Regional sales partners with direct operational contact represent a structural difference from internationally oriented systems.
