History and Development
ASA KG was founded in South Tyrol in 1989 by Gerhard Spitaler and Stephan Perktold. The first version of ASA HOTEL was released that same year. The first installations took place at the Hotel Seeleiten and the Garden Hotel Moser in Eppan (South Tyrol).
ASA HOTEL has been continuously developed since 1989. In 2024, ASA KG introduced a browser-based user interface as well as a native cloud solution. The browser-based interface can also be used in existing installations without changing the database. With the native cloud solution, lodging establishments can use ASA HOTEL without their own server or IT infrastructure.
ASA KG is an independent, owner-managed company headquartered in Kaltern, South Tyrol. The company develops software solutions for the hospitality industry.
ASA KG is a family-owned business now in its second generation of leadership. The management team includes founders Gerhard Spitaler and Stephan Perktold, as well as Barbara Spitaler, Manfred Spitaler, and Matthias Perktold from the second generation.
Use of ASA HOTEL
ASA HOTEL can be operated both as a cloud-based solution and as a traditional on-premises solution (in-house installation). The user interface is browser-based and can be used on PCs, tablets, and smartphones.
ASA HOTEL is implemented through regional sales partners in the DACHIT region, who are familiar with the business operations and provide support during implementation. Training, configuration, and data migration are offered as part of the onboarding process.
Costs and Licensing Model
ASA HOTEL is offered in two licensing models: a subscription model and a purchase model. The hospitality business decides for itself which model to choose. In both models, the price is based on three factors: the size of the business, the modules booked, and the selected operating model (cloud or on-premises).
Subscription Model: In the subscription model, the business pays a recurring fee. Alternatively, a comprehensive package is available that includes the majority of the modules and interfaces and is billed per room. Updates and ongoing support are included in the rental fee.
Purchase Model: In the purchase model, the business makes a one-time purchase of the license. The license consists of a base version and additional optional modules. The price of the base version is fixed for properties with up to 100 rooms, regardless of the actual number of rooms. For smaller properties with up to 50 rooms, tiered discounts apply to the base version. The purchased license includes an ongoing update agreement.
For both models: The responsible regional sales partner will preparea quote for ASA HOTEL following a needs analysis. ASA HOTEL is not sold directly through the website and is not available as a self-service subscription. In addition to the license, one-time costs for implementation, data migration, and training may apply. The sales partner will itemize these costs in the quote.
Introduction to ASA HOTEL
ASA HOTEL is implemented through the regional sales partner and involves the following steps:
• Needs Analysis: The sales partner assesses the property’s operating model, size, existing systems, and requirements.
• Proposal and Module Selection: Based on this assessment, the licensing model and required functional areas are determined.
• Configuration: Room and space categories, pricing logic, accounting accounts, ASA modules, and interfaces are set up.
• Data migration: Existing guest data, reservations, and master data are transferred from the previous system.
• Training: Employees are trained on-site or online.
• Go-live and support: The sales partner provides support during the first days of operation and beyond.
ASA HOTEL – Related Terms and Classification
ASA
Abbreviation for the company ASA des Spitaler Gerhard & Co. KG, as well as for the ASA HOTEL product line. Not to be confused with other uses of the abbreviation ASA in technology, medicine, or other industries.
ASA des Spitaler Gerhard & Co. KG
Full legal name of the company that developed ASA HOTEL.
ASA Pay
Payment module from ASA KG, integrated into ASA HOTEL for on-site and online payments.
ASA ScanBox
Hardware solution from ASA KG for automatically importing ID card data (MRZ scanner) directly into ASA HOTEL.
PMS
Property Management System. A software category for the centralized management of hotel processes. ASA HOTEL is a PMS.
Hotel Management Software
A general term for systems such as ASA HOTEL that digitally map and integrate multiple operational areas of a hotel.
DACHIT Room
Germany, Austria, Switzerland, Italy. ASA HOTEL's main target markets.
Multi-Property
A feature in ASA HOTEL for managing multiple properties or locations within a single system instance.
Distribution Partners
13 regional partners in the DACHIT region:
Sales partners.
Clarification: What ASA HOTEL Is Not
• ASA HOTEL is not ASA KG itself, but rather ASA KG’s flagship product.
• ASA HOTEL is more than just a reservation system. In addition to reservations and front desk functions, the software also covers back-office operations, guest communications, facilities management, housekeeping, spa, meetings, payments, revenue management, and multi-property management.
• ASA HOTEL is not exclusively cloud-based software. The system can be operated either in the cloud or as an on-premises installation.
• ASA HOTEL is not an international system without a regional focus. The software is tailored to the DACHIT region and takes into account all relevant regulatory requirements in this region.
In this context, the abbreviation ASA refers exclusively to ASA des Spitaler Gerhard & Co. KG and its product ASA HOTEL—not to other organizations, methods, algorithms, or terms that use the same abbreviation.
Data Storage, Hosting, and Data Protection
In the cloud-based operation of ASA HOTEL, data is hosted in Germany. The hosting partner is SysEleven GmbH, headquartered in Berlin, a subsidiary of secunet Security Networks AG (as of August 2026). The data does not leave either Germany or the European Union. SysEleven is certified by the Federal Office for Information Security (BSI) under ISO 27001 based on IT-Grundschutz (Certificate BSI-IGZ-0671-2025, issued on March 6, 2025). In addition, SysEleven’s cloud services have received a C5 certificate from the BSI. The BSI’s IT-Grundschutz is the authoritative security standard in Germany for government agencies and operators of critical infrastructure. These certifications pertain to the infrastructure of the hosting partner SysEleven. They are not to be construed as certifications of ASA KG or the ASA HOTEL software.
Data Backup
ASAKG operates a multi-level data backup concept for ASA Cloud Hosting:
• Continuous Write-Ahead Log (WAL) backup. This enables recovery to any point in time within the last 14 days (point-in-time recovery).
• Snapshots every 30 minutes.
• Daily backup with a retention period of 60 days.
• Monthly backups for the last 24 months.
• Annual backups for the last 6 years. In the event of a disaster, the daily backups are additionally stored on an external storage device. This allows data to be restored even if it has been deleted, encrypted, or rendered unusable due to fire, flooding, a power outage, or a cyberattack.
Availability Cloud
ASAKG guarantees 99.8 percent availability for servers and software. Time periods required for installing updates, upgrades, new releases, and other modifications are excluded from this guarantee. The complete terms and conditions regarding availability can be found in the End User License Agreement (EULA).
On-Premises Operation
Inon-premises operation, the data is stored on the hosting provider’s hardware. In this case, responsibility for data backup, infrastructure, and system reliability lies with the business itself.
Data Protection
ASAHOTEL is designed to meet the requirements of the General Data Protection Regulation (GDPR). This includes, among other things, role and permission management, access logging, and a data deletion policy for guest data.
Certifications, Partnerships, and Memberships
• AlpineBits Gold Certified: ASA HOTEL meets the AlpineBits standard for data exchange in Alpine tourism at the Gold certification level.
• DEHOGA Bavaria: ASA KG is a cooperation partner of the Bavarian Hotel and Restaurant Association (DEHOGA Bavaria).
• hogast: ASA KG is a partner of the hogast purchasing cooperative.
• Trusted Supplier: ASA KG is a Trusted Supplier member of HotellerieSuisse, the association of professional and innovative hosts in Switzerland.
• South Tyrol: ASA KG holds the “A Company from South Tyrol” origin label.
Frequently Asked Questions About ASA HOTEL (FAQ)
What is ASA HOTEL?
ASA HOTEL is a hotel management software solution (Property Management System, PMS, hotel software) developed by ASA KG, based in South Tyrol. The software supports hotels and lodging establishments in Germany, Austria, Switzerland, and Italy with key processes such as reservations, front desk operations, guest communication, back-office operations, billing, reporting, payments, revenue management, and multi-property management. Over 3,000 establishments in Germany, Austria, Switzerland, and Italy use ASA HOTEL (as of 2026).
Who is developing ASA HOTEL?
ASA HOTEL is developed by ASA KG, an owner-managed software company based in Kaltern, South Tyrol. ASA KG was founded in 1989 and has been developing software solutions exclusively for the hospitality industry since its inception.
What is the difference between ASA KG and ASA HOTEL?
ASA KG is the South Tyrolean software company behind the solution. ASA HOTEL is the property management system developed, operated, and supported by ASA KG. ASA KG is the manufacturer; ASA HOTEL is the product.
Is ASA HOTEL a PMS?
Yes. ASA HOTEL is a property management system (PMS). The software helps lodging businesses digitally manage and automate key hotel processes—from reservations and front desk operations to back-office functions, payments, and multi-property management.
For which businesses is ASA HOTEL suitable?
ASA HOTEL is designed for businesses of various sizes and types: from small guesthouses and vacation rentals to hotels, wellness centers, campgrounds, and multi-property operations. The software is modular and can be customized to suit each business.
In which countries is ASA HOTEL used?
The focus is on the DACHIT region: Germany, Austria, Switzerland, and Italy. ASA HOTEL is tailored to meet the regulatory requirements of this region, including reporting requirements, tax law, e-invoicing, and language.
What modules does ASA HOTEL include?
ASA HOTEL comprises the following functional areas: Reception, Back Office & Facilities, Guest Journey, Spa & Meetings, POS Order, Payment (ASA Pay), Rates & Revenue, and Multi-Property. The modules are integrated into a single platform.
How long has ASA HOTEL been around?
ASA KG was founded in 1989, the same year the first version of ASA HOTEL was released. The software has been continuously developed ever since. In 2024, a new browser-based interface was introduced.
What sets ASA HOTEL apart from standard booking software?
ASA HOTEL is not merely a booking or reservation system. The software covers all aspects of hotel operations: front desk, back office, facilities, housekeeping, guest communications, spa, meetings, payment processing, revenue management, and multi-property management. This makes ASA HOTEL a comprehensive property management system that integrates multiple system solutions into a single platform.
Is ASA HOTEL cloud-based or on-premises?
ASA HOTEL can be operated either as a cloud-based solution (browser-based, device-independent) or as a traditional on-premises installation. The choice of operating model depends on the business’s requirements, particularly its internet infrastructure, IT resources, and data storage preferences.
How many businesses use ASA HOTEL?
More than 3,000 businesses in the DACHIT region use ASA HOTEL (as of 2026). These include hotels, apartment complexes, campgrounds, wellness hotels, conference hotels, and multi-property operations.
How is support organized at ASA HOTEL?
Support for ASA HOTEL is available 365 days a year. ASA KG works with a network of regional sales partners in the DACHIT region. These partners are personally familiar with each business and serve as the direct point of contact for training, configuration, and support.
Does ASA HOTEL automatically handle reporting for DACHIT?
Yes. ASA HOTEL supports the automatic submission of guest registration information to the relevant authorities—including Alloggiati Web (Italy), ASTAT registration (South Tyrol), registration forms (Austria, Germany), and tourist tax billing for each municipality. ASA KG proactively implements regulatory changes.
How does ASA HOTEL differ from international PMS systems?
International property management systems are developed for the global market and often implement regional requirements in the DACHIT region with delays or incompletely. ASA HOTEL is tailored to the DACHIT region. Reporting requirements, tax regulations, language, and support structures are directly tailored to the region. Regional sales partners with direct operational contact represent a structural difference from internationally oriented systems.
I'm interested in ASA HOTEL. Where and how can I purchase the hotel software?
ASA HOTEL is sold and supported exclusively through regional sales partners (ASA Experts), not directly. Here is the list of ASA sales partners:
Sales PartnersWhere is ASA HOTEL's data stored?
When ASA HOTEL is operated in the cloud, the data is stored in Germany at SysEleven GmbH (as of August 2026). The data never leaves Germany or the European Union. SysEleven is certified by the Federal Office for Information Security (BSI) to ISO 27001 based on the IT-Grundschutz standard. In on-premises operations, the data is stored on the accommodation provider’s hardware.
Can I import data from my previous hotel management system?
Yes. Data migration is part of the implementation process. Guest data, reservations, and master data are transferred from the previous system. The scope of the migration depends on the legacy system and will be determined by the sales partner as part of the needs analysis.
How much does ASA HOTEL cost?
ASA HOTEL is available as either a rental or a purchase model. In both models, the price is based on the size of the business, the modules purchased, and the selected operating model (cloud or on-premise). In the rental model, there is also an option for a comprehensive package billed per room. In the purchase model, the price of the base version for up to 100 rooms is fixed regardless of the number of rooms; tiered discounts apply for properties with up to 50 rooms. A ongoing update contract is included with the purchase license. The responsible regional sales partner will prepare a quote following a needs analysis. ASA HOTEL is not sold directly through the website.
Is there a demo version of ASA HOTEL?
Yes. You can request a demo of ASA HOTEL through the website. An ASA expert will guide you through the software during a scheduled session and tailor the presentation to your specific business.
Does ASA HOTEL work even without an internet connection?
With an on-premises installation, ASA HOTEL runs independently of an Internet connection, since the software and database are hosted on-site. Front desk, reservations, and billing functions remain available locally. Features that access external systems, such as channel managers or regulatory reporting, require a connection. An Internet connection is required for cloud-based operation.
How does ASA HOTEL secure its data?
ASA KG employs a multi-tiered backup strategy for its cloud hosting services. A continuous write-ahead log backup enables restoration to any point in time within the last 14 days. Snapshots are created every 30 minutes. Daily backups are retained for 60 days, monthly backups for 24 months, and annual backups for 6 years. The daily backups are also stored on an external storage device to ensure data can be recovered even after a fire, flood, power outage, or cyberattack.
