ASA Gerry: The AI Assistant Built Into ASA HOTEL
Browsing menus, opening screens, applying filters: in day-to-day reception work, these tasks take up time that could be spent on guests. ASA Gerry makes it easier. He is a chat assistant that works directly within ASA HOTEL. You simply tell him what you need, just as you would a colleague, for example “Show me all of today’s arrivals” or “Check in Room 204.” ASA Gerry takes care of the rest or provides the answer.
ASA Gerry can do two things that complement each other perfectly. He pitches in: he performs tasks directly in ASA HOTEL, such as searching for and modifying reservations, checking guests in and out, recording payments, checking off tasks, or setting room status. And he knows his stuff: when you have questions about how to use the software, he draws on the articles in the ASA Help Center and explains step by step how things work. This way, reception staff can first ask, “How does the day-end closing work?” and immediately follow up with, “Which invoices are still open?”, all in the same conversation.
ASA Gerry covers the most important areas of daily hotel operations: reservations, check-in and check-out, guests and addresses, invoices and services, rooms and housekeeping, spa appointments, resources such as seminar rooms, vouchers, tasks, and master data. Closing and fiscalizing invoices is still done as usual in ASA HOTEL.
Detailed information on all features, getting started guides, and usage tips are available in the ASA Help Center.
ASA Gerry will be rolled out to customers throughout 2027. Until then, we will be showcasing it for demonstration and testing purposes, for example at hotel trade shows in Bolzano, Salzburg, Hamburg, Berlin, Rostock, and Nuremberg.
Everything Under Control: People Always Have the Final Say
ASA Gerry doesn’t change anything without confirmation. Before he modifies a reservation, checks in a guest, or processes a payment, he shows what he plans to do and waits for the go-ahead. Only then does he carry out the action and report the result.
In addition, ASA Gerry always works within the permissions of the person using him: whatever a user isn’t allowed to do in ASA HOTEL, ASA Gerry can’t do either. He specializes in hotel operations and ASA HOTEL, and deliberately doesn’t answer questions about the weather or soccer scores. And like any AI, he can make mistakes, so important results should be briefly checked before being shared.