Internorga in Hamburg 2025
Experience ASA HOTEL firsthand at INTERNORGA 2025 in Hamburg
Once again this year, ASA will be exhibiting at the trade show for the restaurant and hospitality industry in Hamburg and will be presenting the new software update live to anyone interested.
Please feel free to stop by. The ASA experts will be on site at Messe Hamburg from March 14 to 18, 2025. You’ll find us right across from our partner, 42 GmbH, in Hall A3, Booth 514.
Because meeting in person is always best
We know that choosing new hotel software is no small matter—it’s a truly important decision. That’s why we’d be happy to show you our ASA HOTEL software in person in Hamburg, demonstrate how it works, and highlight all its features.
Working closely with our hotel clients, we laid the foundation for this software over 35 years ago and have continued to refine it ever since. More than 2,500 top-tier establishments in Switzerland, Germany, Austria, and Italy rely on ASA HOTEL. Just this year, in 2024, we reached a new milestone with the launch of the new ASA HOTEL. With a new web design, ASA HOTEL is mobile and flexible, available as either a cloud-based or on-premises solution. Come see for yourself at our booth.
The ASA team looks forward to welcoming you in person at the trade show.
About INTERNORGA
As the leading international trade show for the hotel, restaurant, bakery, and pastry industries, it serves as a meeting place for all experts in these fields. This year, the event will take place March 14–18 at Messe Hamburg.
In the heart of the metropolis of Hamburg, international and domestic exhibitors can showcase their products to visitors at the trade show. This is where trends are set and innovations are created.
Alongside this, the international Foodservice Forum will take place, as well as many exciting events in the restaurant and hospitality sectors. There will also be presentations on the INTERNORGA Open Stage and opportunities for networking in the OFF THE RECORD after-work lounge.
For years, INTERNORGA has been known for its exceptional performance and popularity among exhibitors and visitors. In 2023, approximately 80,000 visitors attended the trade show.
Here you can find more information about Internorga.
Come see for yourself at INTERNORGA in Hamburg
The New ASA HOTEL
The new ASA HOTEL is an updated version of the hotel management software, which is made available to all customers via an automatic update. This version features a new, intuitive user interface that can be used on various devices, such as tablets, smartphones, and PCs. The system can be easily accessed via a web browser—from anywhere and on any device.
Customers have the option to install ASA HOTEL locally and use either the old or the new interface. The software can also be used as a native cloud application hosted in an EU data center.
The Web Upgrade has significantly improved the user experience for new employees, enabling them to get up to speed quickly and easily. With the new dashboards, all users—from the front desk to management—have a clear overview of all the data and facts relevant to their area. The room, event, resource, and spa plans—core elements of ASA HOTEL—now feature a new, user-friendly design that makes them easier to understand and includes additional support functions.
Overall, the new ASA HOTEL represents a significant advancement in hotel management technology, supporting modern work practices such as mobile work, smart working, and self-check-in. The software will be demonstrated live at INTERNORGA so you can experience all the new features and benefits firsthand.
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