🎉 The new ASA HOTEL is here! 🎉
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ASA Hotel Software
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Internorga in Hamburg 2024

ASA HOTEL Experience it live at INTERNORGA 2024 in Hamburg

Once again this year, ASA HOTEL is exhibiting at the trade fair for the catering and hotel industry in Hamburg and presenting the new software update live for all interested parties. 

You are welcome to come by. The ASA team will be on site at Messe Hamburg from March 8 to 12, 2024. You will find us in Hall A2, Stand 205.

You can find more information on how to find us here.

Because it's always best to get to know each other personally 

We know that new hotel software is no small matter - it's a really important decision. And that's why we would be happy to show you our ASA HOTEL software on site in Hamburg, how it works and what it can do. 

In close cooperation with our hotels, we developed the foundations of the software over 30 years ago and have continued to develop it ever since. The new ASA HOTEL can now be used on the web from 2024. We also offer hundreds of interfaces to other software solutions to ensure that it really does meet all the needs of your business. 

The ASA team looks forward to welcoming you personally at the trade fair. 

We show you the software that many hotels are already using: the 5-star Hotel Franks in Oberstdorf, the Amus luxury chalets in Rasen Antholz and the Phantasialand hotels - like 2000 other hotels in the DACH region, they rely on ASA HOTEL.


As the leading international trade fair for the hotel, catering, bakery and confectionery industries, it offers a meeting place for all experts in these sectors. This year it will take place from March 8-12 at Messe Hamburg. 

In the heart of the Hamburg metropolis, international and national exhibitors can present their products to visitors to the trade fair. Trends are set and innovations created. 

This will be accompanied by the international Foodservice Forum, as well as many exciting events in the catering and hotel sectors. There will also be presentations on the INTERNORGA Open Stage and the opportunity to network in the OFF THE RECORD after-work lounge. 

INTERNORGA has stood for exceptional performance and popularity among exhibitors and visitors for years. Around 80,000 visitors attended the trade fair in 2023.

Here you can find more information about Internorga.

See the new ASA HOTEL update for yourself at INTERNORGA Hamburg

The new ASA HOTEL 

The new ASA HOTEL is an updated version of the hotel management software that is made available to all customers via an automatic update. This version is characterized by a new, intuitive user interface that can be operated on various devices such as tablets, smartphones and PCs. The system can be accessed easily via an internet browser - from anywhere.

A key feature of the update is that all existing data, functions and program logic remain unchanged. Customers have the choice of installing ASA HOTEL locally and working with the old or the new interface. The software can also be used as a native cloud application hosted in an EU data center.

The update particularly improves user-friendliness for new employees by enabling them to familiarize themselves quickly and easily. The new dashboards provide all users, from reception to management, with a clear overview of all data and facts relevant to their area. The room plan, a central element of ASA HOTEL, has a new and user-friendly design, is now easier to understand and is also equipped with additional supporting functions.

Overall, the new ASA HOTEL represents a significant advance in technology for hotel management, supporting modern working methods such as mobile working, smart working and self-check-in. The software will be presented live at INTERNORGA so that you can experience all the new features and benefits first-hand.